Southern Independent Booksellers Alliance, Columbia, SC

15 Links to Twitter Success

I hope you have gotten a Twitter account. It is so simple to set up and use…and one day, having a microblogging account will be as expected of a business as having a telephone, or a website. Don't underestimate the power of this tool. It's email on steroids

And even if you are unwilling to set up a Twitter account for your store, be willing to search twitter and listen in on what customers are saying about your store. This kind of marketing feedback would have cost thousands of dollars less then ten years ago. The following Twitter tools are great for searching: http://monitter.com/ monitor twitter http://search.twitter.com/ see what's happening right now http://topsy.com/ a search engine powered by tweets

With an account, there are tons of tools to make posting to your Twitter account easy and effective. A book jacket would be considered a picture. I use tvider.com from my telephone and I am astonished how easy it is to update from the blackberry. To share video or pictures, try one of these: http://tvider.com easily tweet photos, videos, & audio http://twitpic.com/ share photos on twitter http://yfrog.com/ your images & video on twitter http://twitgoo.com/ share pictures or video

Twitter can also be a great tool for locating content to share with your customers via your blog or newsletter or in store. Here are a few links that will gather twitter content for you and help you manage your own Twitter account: http://tweetmeme.com/ hottest links on twitter http://www.tweetdeck.com/ your personal browser http://hootsuite.com the professional twitter client

And finally, a few for the bookseller that is sold on Twitter and looking for ways to enhance their efforts. These tools allow you to explore twitter aps, find like-minded twitterers, get your twitter ranking, tweet from your phone, and search twitter panels on topics of interest to you and your customers. http://oneforty.com/ find, rate, collect, share twitter apps http://twitter.grader.com get your twitter ranking http://blastfollow.com/ follow people on twitter via #hashtag http://www.tweetie.com/ tweet panels http://ubertwitter.com/ twitter for mobile platforms

2 years ago
• 0 comments (Add)
• Share

Creating Buzz in the South for your Books...

News from SIBA
Join online | Download a Dues Form http://www.sibaweb.com/join

Put Your Money Where Your South Is! http://www.sibaweb.com/pdf/brochure_color.pdf

Call for Advertising with SIBA 2010

SIBA has responded to the economy by putting together programs and packages that will allow you to maximize your advertising dollar. Focused on complimenting all traditional advertising with SIBA's numerous Facebook pages, accounts, and Twitter accounts, we have put together programs that are geared to benefit members and reach the southern consumer.

Circle of Sites is a creatively priced banner ad program that promotes your titles to both core member bookstores & their customers. One quarter of the calendar year is already sold out!
Pick Your Savings is a rebate program for SIBA Industry Members, and you do not have to do anything except join SIBA & plan your advertising. SIBA does the rest. The more you advertise the more credit you get towards your future advertising.
SIBA Ink e-newsletter begins in Feb. 2010. SIBA's industry newsletter will be published monthly and distributed not only to our email list but also to our extensive friends and followers on Facebook & Twitter. If you want to advertise in this first e-newsletter, email wanda@sibaweb.com before Feb. 5, 2010.
The new Galley Giveaway Program will be free for our industry members and only $100 per title for non-members. And in addition to supporting bookseller access to galleys, this is a key component of SIBA's Okra Picks.
Finally, we have compiled all of SIBA's advertising into an interactive pdf that is comprehensive and worth setting aside some time to explore. http://www.sibaweb.com/pdf/brochure_color.pdf